Traffic that bounces is not a digital success.

Project websites love a traffic chart that goes up and to the right. Buyers do not live in that chart. They land, they look for a reason to stay, and they leave if the page cannot hold the intent that advertising paid for.

Bounce rate is the number most teams treat as a footnote. It is often the story. More sessions with a higher bounce is not growth. It is a more expensive way to fail the same handover.

For Prestige Meridian Park, website traffic rose 63 percent in six months, and bounce rate fell with it. The work sat in SEO, performance, and the landing page — not in a slogan about ‘digital presence’.

If you only report visits, you are reporting activity. If you report visits with bounce and enquiry quality in the same window, you are reporting whether the project could actually be bought.